This long-standing advertising agency serves a specialized retail niche with a large, addressable market and has operated successfully for more than 20 years. The business delivers fully integrated marketing campaigns and is known for producing measurable results for its clients.
Revenue is generated through monthly retainers, management fee structures, media margin, and production and service fees, creating predictable cash flow and strong client retention. Many client relationships span 10–15+ years, supported by embedded industry knowledge, disciplined media buying, and fully in-house creative and production capabilities.
The company operates with a seasoned, cross-trained team and well-documented systems, enabling semi-absentee ownership with limited weekly involvement. The seller is pursuing retirement and is willing to provide transition support to ensure continuity.
Key Highlights
•Stable, recurring revenue supported by long-tenured client relationships
•Fully in-house creative, production, and media execution
•Low capital expenditure requirements and favorable working capital dynamics
•Experienced team in place with minimal owner involvement
•Scalable platform with geographic and service expansion opportunities
Ideal for a strategic, financial, or entrepreneurial buyer seeking a turnkey marketing business with durable cash flow and growth potential.
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Rob is the Managing Partner of Viking’s Baltimore, MD office. With over 30 years of experience, he has played a key role in numerous M&A transactions ranging from $1 million to $125 million. He primarily worked with both strategic and private equity-backed buyers, assisting in both platform and add-on acquisitions. Having a strong buyside perspective, Rob brings unique insights to sellers, helping them maximize their business’s value.
Rob is a seasoned business leader with a proven track record in operations, sales, and business development across diverse industries, including manufacturing, distribution, technical services, software, consulting, and digital marketing.
Previously, Rob served as CEO of IndySoft, where he drove value creation initiatives, and as VP of Service at Transcat (TRNS), where he led the growth of the service division from $48 million to $84 million. Additionally, through his consulting firm, he has advised middle-market private investment firms on thesis development and acquisition strategy. He also currently serves as a board member for a private equity-owned platform.
Rob holds an Executive MBA from Loyola University’s Sellinger School of Business.
