Charlotte-based marketing firm, Perfect Image, has officially been sold by M&A experts, Viking Mergers & Acquisitions. Perfect Image was founded in Charlotte in 1981 with the goal of providing printing and mailing services. Kevin and Ellen Carlisle purchased the business in 2006, with the focus of expanding the business.
“When we purchased Perfect Image, it was a print and mail shop. We wanted to offer additional B2B services to complement our ‘print shop’ and the natural next step was into the marketing realm”, says Kevin Carlisle, former owner of Perfect Image. Over time, the business developed into a marketing agency offering services such as web design, email marketing, and social media management. After successfully growing Perfect Image, Kevin and Ellen decided they were ready for a change and enlisted the help of Viking Mergers senior advisor, Peter Keretsis, to assist them with the sale of their business.
“Finding the right buyer was critical to a successful transition”, says Peter Keretsis, of Viking Mergers & Acquisitions. “We needed someone with industry experience and for a business like Perfect Image, cultural fit was important”, Peter continues. After only a few months on the market, Tom Pagani and Andy Horsey came forward with an interest in acquiring Perfect Image, and proved to be the right fit.
“We could not be more pleased with the new owners”, says Ellen Carlisle. “Tom and Andy’s vision aligns greatly with the goals and mission of Perfect Image”. The new owners plan to grow the company and further develop their marketing offerings.