Listing Price: Market Value
The company is an independent marketing and communications agency specializing in developing strategic solutions for brands across diverse industry verticals with expertise in targeting seniors and the boomer generation.
The agency has cultivated a differentiated market position through its emphasis on business-focused strategy and execution, enabling it to establish enduring client relationships at senior organizational levels beyond traditional marketing departments. This approach has yielded exceptional client retention metrics, with key accounts maintaining a 15+ year relationships.
The agency’s proprietary methodology, developed over the past decade and structured around four foundational tenets of brand behavior, provides a measurable competitive advantage for clients seeking to overcome market awareness limitations and budget constraints in competitive sectors.
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Dan Wilson comes to Viking with an extensive background in entrepreneurship and IT service and support as the previous owner and founder of Waypoint Solutions Group (rebranded and merged as Complete Network in 2017), a managed IT services provider located in North Carolina. Dan’s company held multiple awards as a five-time INC 5000 winner, an eight-time MSP501 winner (top MSP’s globally), as well as a three-time Charlotte Business Journal Fast 50 winner as one of the fastest growing companies in the Charlotte, NC area. Throughout his 16 years of entrepreneurship, Dan has experienced the facilitation and process of multiple merger and acquisition deals. His knowledge as a previous business owner gives him hands-on, firsthand experience in assisting other entrepreneurs in planning their exit strategies. Dan has seen the struggles and pitfalls surrounding the sale of a business, and he plans to make it his mission to guide and protect entrepreneurs in completing the single largest transaction of their lives.
Married for 17 years, Dan and his wife, Lynne, are the parents of three daughters. His hobbies outside of the office include sailing and cycling. From 1987-1998, Dan was a United States Air Force Active Duty, and is on the Board of Trustees for the Patriot Military Family Foundation, as well as a Board Member of the Adaptive Sports and Adventure Program (ASAP). He has also been a member of the Entrepreneurs Organization for 10 years, serving four years on the US East Regional Board, Local Chapter Board for eight years, and as President for two years. Dan hopes to bring professional and confidential representation to a segment of the Raleigh, NC market where it is hard to come by.
