Strong Reputation and High Customer Retention Rate Business
Overview:
This business was founded by the current owner twenty-six years ago as a one-man crew. Today the company has a crew of sixteen workers and serves 190 customers. Its customer base is both residential and commercial with revenues split approximately 50/50 between the two customer types.
The company has a strong reputation for high-quality, dependable year-round landscaping services with excellent customer service and competitive prices.
The company has earned strong market share in its geographical service area.
The owner has desired to keep the business at the current size to maintain a strong relationship with its customers. As a result, the company does no marketing of its services. It also only offers annual maintenance contracts to its customers with equal billing over a twelve-month period. The contracts automatically renew annually with a built-in increase. The company’s customers tend to be high-end homeowners, HOAs and other commercial businesses.
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