Max Roix serves as an Advisor at Viking Mergers & Acquisitions, guiding clients with a blend of entrepreneurial spirit and hands-on expertise. As a key member of the Viking team, Max helps both buyers and sellers through the transaction lifecycle, providing a high level of support, insight, and integrity, ensuring a seamless process. Clients are drawn to his personable nature, which enables him to understand their needs and consistently exceed their expectations. Max works with business owners across various industries and has strengths in financial analysis, exit strategy planning, business valuations, financial and legal due diligence, transaction negotiations, and management.
Having a passion for both service and people and being a natural leader, Max became an entrepreneur at a young age. As he grew his vending services business through his high school years, he expanded his knowledge into real estate and the business development sectors. He successfully generated exponential growth from inception by providing outstanding customer service to a wide range of long-term contract commercial clients. Through strategic partnerships, Max discovered the power of clear communication and inventive problem-solving when navigating complex deals. Being a former business owner, Max brings an understanding and empathetic approach to engaging with current and potential clients. His hands-on experience and education have allowed him to develop a well-rounded skill set and fundamental understanding of the big picture that owners contend with.
Born and raised in Seminole, Florida, Max attended Florida State University, where he obtained a Bachelor’s degree in Business Management and a Master’s degree in Business Administration. While at Florida State, Max chaired two separate finance committees where he was responsible for allocating annual budgets to better fit the needs of his fellow students and peers on campus.
Growing up in a family of entrepreneurs, Max witnessed them own, operate, and sell small-to-medium-sized businesses across the country. This background provides him with a deep understanding of business operations and the intricacies of transactional sales.
In his personal time, Max enjoys golf, boating, and hunting.
